Email marketing is not an easy feat, though from research email marketing has an average ROI of 4400%. If there is any business strategy that we must deploy it should be email marketing. In this article as we look into the importance of email marketing we are going to be exploring one of the software designed for this purpose.
Importance of email marketing
Email marketing can never be ruled out in business because it’s what allows the following to occur in our businesses:
- Reach your audience with your sales message
- Build a relationship between you and your buyers
- Make sales
- Build brand awareness and trust
- Be one step ahead of your competitors
What is MailChimp?
MailChimp is a Software as a service, aka SaaS Company that provides email marketing services for large, small, individual business owners. Their main function is to help these businesses distribute their newsletters in periodic manner. Mailchimp is an easy to use, functional, and reliable software with a freemium package. A freemium package allows you to use a certain service for free but with limited features for a given period or until you decide to go for a paid plan.
History of MailChimp
In 2001, the Atlanta-based email marketing service provider Mailchimp was established, and it soon emerged as a substitute for the bulky, costly email programs of the early 2000s. Their success and expansion were fueled by the marketing edge they gained from filling this gap, which set them apart from their much bigger rivals. Two decades ago, Ben Chestnut and Dan Kurzius just intended to develop software that would satisfy small businesses’ email marketing requirements. Little did they anticipate that their creation would go on to become a favorite among all enterprises.
MailChimp’s Services
When using MailChimp to send emails to your audience, there is never a dull moment or reason to second-guess yourself. Here are some of the very popular features you should be aware of :
1. Customer Journey Builder: With the aid of MailChimp’s customer journey builder, you can create personalized and automated experiences for your clients.
2. Landing pages: MailChimp’s landing page allows you to advertise your goods and services and get subscribers right away.
3. Email templates: MailChimp offers you aesthetically pleasing email templates with configurable features, responsive layout, and simple drag and drop editors. You can use this to write letters that your clients would like.
4. A/B testing: One of the finest tactics for email marketing, or anything related to it like running advertisements, is A/B testing. It assists you in identifying the campaign that is performing the best, enabling you to make an informed choice.
5. Segmentation: Segmentation enables you to divide the people on your email list into targeted groups based on particular standards, such as their preferences, behavior, or demographics. Sending customized emails is made possible by segmenting your email list.
7. Sign up forms: You can use sign-up forms to collect your customers’ information by embedding them into your website or social media accounts. You can quickly create personalized forms with Mailchimp’s sign-up forms, which will help you collect subscriber data and expand your email list.
8. Subject Line Writer: One cannot overstate the significance of subject lines in raising the click-through rate of emails. This, in my opinion, is the reason Mailchimp must have included this option in their offerings since they are aware that an attention-grabbing subject line will encourage readers to open your emails.
9. Tags: The ability to differentiate your subscribers is made possible by tags. You may group your contacts, subscribers, and campaigns using MailChimp’s Tags feature. You will be able to manage, filter, and target particular clients within your subscribers more easily as a result.
10. Integration: By connecting your account with third-party platforms like as social media platforms, e-commerce websites, or CRM systems, Mailchimp’s integration enables you to automate tasks and optimize your marketing workflows.
MailChimp Pricing Plans – Choose the Best Fit for Your Business
Mailchimp divided their plans into four categories, and like every other email marketing service providers out there, their plans and they are; free plan, essential plan, standard plan and the premium plan.
Free plan: Mailchimp’s free plan, allows you to use access some features for free, however, this plan is very limited and it will never allow you to carry the following action:
- Automation
- Schedule emails sends
- Have more than 500 subscribers
- Send more than 1000 letters per month
- MailChimp branding on your emails
- No schedule features.
Essential plan: This plan is an updated version of the free plan, offering additional features:
- Support for up to 50,000 subscribers
- Unlimited email sends
- Basic automation features
- Scheduled email sends
- A/B testing and analytics
- Customizable templates
- 24/7 email and chat support
- Mailchimp branding removed
PRICING
Mailchimp’s basic subscription costs $9.99 a month and is invoiced annually.
Standard plan: You can do the following without any limitations while using Mailchimp’s standard plan:
- Up to 100,000 subscribers are supported.
- Unlimited email sends
- Advanced automation features
- Scheduled email sends
- A/B testing and analytics
- Customizable templates
- 24/7 email and chat support
- Mailchimp branding removed
- Multivariate testing
- Retargeting ads
- Custom domains
The premium: Mailchimp’s premium plan is designed for large scale businesses and enterprises. It offers, advanced features to carry out complex marketing campaigns. Here are its basic features:
Premium Plan Features
- Support for unlimited subscribers
- Unlimited email sends
- Advanced automation features
- Scheduled email sends
- A/B testing and analytics
- Customizable templates
- 24/7 email and chat support
- Mailchimp branding removed
- Multivariate testing
- Retargeting ads
- Custom domains
- Advanced analytics and reporting
- Role-based access and permissions
- SSO (Single Sign-On) integration
How to get started on Mailchimp
There are 7 basic steps to take if you want to create a Mailchimp account and these steps are:
- Enter the Mailchimp website through your browser
- Click on the sign up button
- Input your details such as your email address, username and password.
- Provide your company name where needed.
- Go to your email and verify your account.
- Upgrade to a paid plan if necessary.
Setting up and customizing your email list
Follow these quick processes to set up and customize your first email list in Mailchimp:
1. Click on “Lists” and then “Create List” after logging into your MailChimp account.
2. Give your list a unique name, such as “Inkwrit Subscribers”.
3. Import contacts from spreadsheets, address books, and other sources.
4. To keep more data about your subscribers, create custom fields.
Customizing Your Email List
1. Segment your list: Select “Lists” and then “Segments” to break your list up into more manageable categories according to shared traits.
2. Create groups or tags: To classify subscribers and facilitate the sending of targeted emails, use groups or tags.
3. Establish automation rules: Select “Automation” to establish rules that update or delete subscribers from particular groups or segments automatically.
4. Customize your emails: To increase interaction, customize your emails using subscriber data.
Managing Your List
1. Keep your list healthy and productive by routinely eliminating subscribers who are not active or involved.
2. Track and evaluate performance: Track your email stats to see what is effective and ineffective.
Best Practices
These instructions and best practices will help you create and modify a productive email list in MailChimp therefore do the following.
1. Ensure subscribers have expressly chosen to receive emails from you by obtaining their explicit approval.
2. Make unsubscribing from your list simple for subscribers by offering clear unsubscribe options.
3. Provide valuable and pertinent content: Send your subscribers emails that are interesting, useful, and pertinent.
Common MailChimp Mistakes to Avoid
1. Spam filters and deliverability problems: Use a clear “From” name, steer clear of spammy keywords, and authenticate your domain to make sure your emails don’t wind up in spam folders.
2. Mistakes in list management and audience segmentation: Manage your list effectively by eliminating inactive subscribers, dividing up your audience, and personalizing your emails with groups and tags.
3. Excessive emailing and weariness: Steer clear of sending too many emails to your subscribers. Use automation to customize the frequency of your emails and space them apart.
4. Poor subject line and email content: Write attention-grabbing subject lines and email content that appeals to your readers. Make use of captivating headlines, succinct text, and pertinent graphics.
5. Insufficient mobile optimization: Use responsive themes, brief phrases, and obvious calls-to-action to make sure your emails display well on mobile devices.
You may enhance your email marketing campaigns, raise engagement, and increase conversions by avoiding these typical blunders.
Wrapping up
To get the most out of MailChimp, plan your email list, provide engaging content, and make sure your emails look great on mobile devices. If you follow these simple steps, you’ll meet your email marketing goals with ease.
Consider MailChimp if you’re looking for a trustworthy and easy-to-use email marketing platform. Its many features and free plan make it an excellent option for both people and businesses.
Related terms
Commercial offer — an oral or written offer of cooperation. It contains both elements of advertising and commercial information, conditions of future partnership.
Lead generation — formation of a contact database (leads) for further use of this data.
Conversion — the percentage of site visitors who perform the actions you need (for example, a purchase or order a service) relative to the total number of visitors. Conversion can be calculated not only for the site but also for its specific page.
Copywriting — writing various advertising texts.
Lead — a user’s action on a website when they leave their contact information (name, email, etc.). Also, the visitor who performs this action can be called a “lead”.
Examples of companies using Mailchimp
Spotify uses Mailchimp for email marketing, including:
- Targeted Emails: Spotify segments its audience by music genre, interests, and other factors to send personalized emails.
- User reactivation: emails to users who have not logged into the app for some time.
- Promotions: letters about new releases, concerts and other events.
Airbnb uses Mailchimp to:
- Booking confirmations: Airbnb sends emails to confirm your booking and remind you of upcoming trips.
- Recommendations: Letters containing recommendations for accommodations, activities, and attractions in the destinations where guests are traveling.
- Surveys: Survey emails to get users’ opinions about your products and services.
Evernote uses Mailchimp to:
- Welcome emails: Evernote welcomes new users and helps them get started with the app.
- Tips and Tricks: Emails with tips and tricks on how to use the app.
- News: emails containing news about the company, products, and services.
The New York Times uses Mailchimp to:
- Newsletters: daily and weekly newsletters with news.
- Paid subscriptions: emails with information about paid subscriptions.
- Special offers: letters with special offers, and discounts.
Nike uses Mailchimp to:
- Personalized recommendations: Emails with cutomized product recommendations.
- Motivations: letters with encouragement and inspiration for sports activities.
- Exclusive offers: emails with exclusive offers and discounts.
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