Book marketing companies are businesses (individuals) that engage in the sales and marketing of your books.

In this article you’ll learn about:

• The importance of book marketing companies and their disadvantages
• The best and reliable book marketing company presently

Lets dive in….

Importance of Book Marketing Companies

You’ll agree that book marketing companies have played an immerse role in helping many unknown authors become bestsellers.

In addition to this profound role, here are some key importance of these book marketing companies:

• They increase the sales of your books.
• They carry out book marketing campaign that causes awareness for your book.
• They build your book brand.
• They engage with your targeted audience on your behalf.
• They turn unknown authors into bestsellers.

Disadvantages of Book Marketing Companies

In as much as book marketing companies play major roles in publicizing books written by authors, they also come with some disadvantage. Here are some of their disadvantages:

• They are expensive to hire.
• They take time to align with your book’s brand.
• There might be conflict of opinions.
• They give divided attention to your book because you are not their only customers.
• There might be chances of bad targeting.

Book Marketing Companies/Book Marketing Services:

1. Blue Ink

Blue Ink was founded in Raleigh, North Carolina in 2015, and they came into existence to be of help to authors who don’t know how to navigate the challenging territory of the publishing industry.

Before now, they focused on middle grade and young adult books, but now they represent authors of all genres and they are constantly seeking new manuscripts.

Why does Blue Ink operate differently? They operate differently because they see themselves including authors who work with them as family.

This is the main reason they give their strong support to authors and ensure their book is successful. Likewise, they see themselves as a small team that you can connect with easily without getting lost in the valley of decision making.  And they take their author’s as their top priority and will always have time for them.

Their support is a continuous affair, with them you don’t say goodbyes after publishing, and they will keep looking after you.

You can contact blue ink here.

2. Books forward

Books Forward located in Canada has been around for decades, its founder is Julie Schoerke.

Since 2000 they have been able to promote over 700 authors, small presses, and literary award programs including publishing houses.

As an independent or traditional author, you won’t have any problem working with the Books forward team when your book meets high industry standards.

Their services range from traditional publicity through mainstream and book-centric media, book tour development, author branding and digital marketing.

Interestingly, Books forward are passionate about books that seek to empower, inspire and move the world forward. 

I believe Books forward is a book marketing company that is good at what they do because according to them they draw their unique strength from a team of veteran journalist.

You can contact them here if you’ll like to work with them.

3. Scribe Media

In the past 8 years scribe has worked with over 2,000 authors including 23 New York Times and Wall Street Journal Bestsellers.

Scribe Media has a unique start up story. According to them, they think ‘’everyone has a story to tell and this why they say they’re here to help you tell yours.

Scribe book marketing services is all encompassing, starting with their publishing package they take your finished manuscript and turn it into a high-quality, professional book. As for writing, they write, edit, and publish your story for you.

Wondering how scribe go about book marketing? They come up with a marketing plan that suites your book, and with this, you can relate your message, make impact and build your credibility as a professional author. You can look through their pricing here.

4. MindStir Media

They are rated as one of the best book marketing companies in the United States, at MindStir Media, authors can find all the resources they need to publish their book, from editing and formatting to cover design and marketing. Their book marketing services comes with great experience in publishing books on amazon and other retail outlet.

In 2023, MindStir appeared on the Inc. 5000 list of fastest-growing private companies in America. What makes their marketing system peculiar is that they offer mentorship to their authors and assign a dedicated project manager to their authors to help in the publishing process.

Their marketing package comes with book designers, editors, illustrators and marketing experts. They ensure that their authors retain their publishing rights and copyright and also enjoy 50-100% royalty.

5. Reedsy

Reedsy is a community of freelance professionals and authors, and it was established by Emmanuel Nataf, Ricardo Fayet, and Vincent Duran in the summer of 2014.

As a freelance community, you can find and hire professionals, you will see to your book publishing and marketing. The professionals at Reedsy include editors to book cover designers, publicists and book marketers.

Unlike the other book marketing services, at Reedsy you’re connected directly to their freelancers where you make your choice.

6. Writers Of USA

This is a community of US freelance professionals. At Writers of USA you can find any book publishing services and promotions. Their services spans wide, offering all forms of ghostwriting services like story writing, song writing, memoir writing etc.

They also offer fiction writing services like, romance, adventure and fantasy writing.  they help to publish author’s books in places like Amazon, Barnes and Noble, Google books, Draft2digital, Smashwords, and Kitabooks.

You can get in touch with them, here to learn more about they do.

7. Elite Authors

This book marketing company is located in the United States of America, and they into professional and affordable book publishing services. Elite in 2008, started out rendering book editing service to different individuals, ranging from co-operate entities to students.

 Now they have grown their offers to include helping, independent authors, and they also partnered with traditional publishers, and self-publishing companies across the globe.

Elite has helped more than ten thousand authors bring their books to market.

Interestingly Elite Author’s offer a money back guarantee to their authors and here’s where to contact them.

8. Prforbooks

This is a UK based book marketing company, specifically, PR For Books was established to assist authors, independent publishers and traditional publishers promote their books to all areas of the media. Founded in 2005, and a dedicated team of book PR experts with proven track records.

At Pr their book promotion is epic, and as their name implies (PRForBooks) they are expert in book promotion and eBook promotion. There’s nothing that beats an active book promotion through Press, Radio, TV and online media and this you’ll get when you connect with PRforBooks here.

9. Woodbridge Publishers

Located in the UK, Woodbridge as publishers are upfront with what they do ‘’ fill an unmet need: a one-stop solution for authors.’’ I can’t tell how long they’ve been in the book publishing business, but from what I gathered, they’re not only into book promotions, but they take care of writing (fiction, non-fiction, biographies, and children’s books), editing, printing, and publishing tasks off your author’s plate.

Don’t know what’s their pricing but you can connect with them via their website woodbridgepublishers.co.uk.

10. Cannonbeam Journal

Cannonbeam Journal is into, book promotion, and author branding. But you can also make use of them if your book needs, editing and proofreading. They also carry out Press Release, Social Media Marketing, Author website, Book Video Trailers, Wikipedia Page creation, Giveaways, Social Media Ads, Audio Book Creation and more. Please contact them here to learn more about their offers.

Lets wrap up

In the publishing industry, it’s a known fact that, book marketing companies are pricy and quiet a number of authors handle their book marketing.

In as much as this is true, you’ll agree that many bestselling authors got to their fame because they left their fate in the hands of reliable book marketing companies.

Having said this, I will leave you with this – “book business is a serious business for the strong and not for the faint.” Above all, I wish you all the best.